A longtime energy professional who filled several senior executive roles for Shell Oil Company and Royal Dutch She'll and its various affiliates worldwide, David Lawrence founded and chairs the Lawrence Energy Group. Committed to energy and renewables, David Lawrence served as Shell’s executive vice president for exploration and commercial and was responsible for the company’s wind business.
The climate change debate is hampered by the fact that most people are not aware of their own carbon emissions; likewise, they often do not see any real value other than satisfaction from taking steps to reduce that footprint. David Lawrence’s Carbon Price Challenge is designed to cut carbon emissions, save energy and money, support innovation and clean energy, and support the reduction of energy poverty worldwide. It provides tools to measure the cost of emissions and the dollar value of conservation efforts.
The challenge involves, first, using one of several online calculators to determine your own annual carbon emissions in tons. Next, establish goals for reducing that footprint, preferably for both the short and the long term. For the sake of comparison, it is estimated that the average annual emissions are about 17 tons per person.
The third step is to calculate your own carbon tax based on those emissions. Although the range used by individuals and companies for this purpose is broad, $25 per ton is a reasonable amount. The average person would thus pay an annual carbon tax of about $425. The fourth step, which can also be done with the online calculators, is to develop a plan to reduce your emissions.
The next step of the challenge is to invest the self-imposed tax in clean energy solutions in one of three ways:
1. Invest directly in enterprises that make and sell products and services that reduce consumers’ carbon footprints.
2. Purchase products and services that reduce your own carbon footprint.
3. Contribute to organizations that conduct research into clean energy.
Step five calls for contributing to organizations like the Ashden Trust, SolarAid, and GRID Alternatives, which work to end what Lawrence calls energy poverty.
Utilizing decades of experience as a geologist and business leader, David Lawrence formerly held the position of executive vice president with Shell Upstream Americas in Houston with responsibilities including exploration.